John C. Abbott: Agricultural Marketing Enterprises for the Developing World : With Case Studies of Indigenous Private, Transnational Co-operative and Parastatal Enterprise

Agricultural Marketing Enterprises for the Developing World : With Case Studies of Indigenous Private, Transnational Co-operative and Parastatal Enterprise


Description

This textbook, published in 1987, presents a selection of marketing enterprises, drawn from throughout the tropics, which succeeded under the conditions prevailing in developing countries. They include the whole range of marketing systems from indigenous private enterprise, through transnationals as joint ventures, to co-operatives and parastatal organisations. They have also been selected to reflect the handling of the various agricultural products and the successive phases in the marketing operation from assembly by small farmers to the processing and distribution of the final product for consumption. This dynamic and readable approach will be enjoyed by students of marketing and agricultural economics, and by those concerned with improvements to marketing systems. Students of development economics will also find this work an interesting addition to the standard texts.

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Author: John C. Abbott
Number of Pages: 232 pages
Published Date: 30 Oct 2009
Publisher: CAMBRIDGE UNIVERSITY PRESS
Publication Country: Cambridge, United Kingdom
Language: English
ISBN: 9780521339087
Download Link: Click Here
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